Sioux Zimmerman, Founder/CEO/Slave to the Rhythm
The genesis of the unique public relations/artist development entity known as Magnum PR , Artist Development and Marketing can be traced back to the early stages of founder SiouxZ’s run with NIN, her first client whom she worked with for over ten years. Formed in 1989 her company’s launch saw her pursuing hands on involvement in the realm of public relations, artist development, artist branding, and designing many facets of a campaign including video production, conception and realization of marketing campaigns, and so on. For over two decades SiouxZ has built successful media campaigns surrounding artist releases, event launches, festivals, tours, events, and conferences. Her roster, both legendary and groundbreaking consists of many artists who have stayed with the company for over 20 years including Portishead, The Prodigy, Underworld, and Orbital.
Her campaigns are all brilliantly engineered and well timed mixture of trade, consumer, music enthusiast, tour , national lifestyle, syndication, fashion ,internet, technology, newsworthy, TV, Business, travel, and music media. Specializing in both Print and Online media, her strategy is to retain the artists original fanbase and credibility while pursuing their route to mega-success. Solid and long standing relationships have been built with everyone from the music media such as Rolling Stone Magazine, to the largest circulated newspaper – Wall Street Journal, syndicated radio – NPR to online top tier sites such as Pitchfork and Stereogum, industry trades Billboard and Pollstar, to online blogs such as Consequence of Sound and Gorilla Vs Bear.
In addition, her international success is rated by the many international brands and companies who hire her services to launch campaigns stateside. Consulting on many different faceted levels depending on the outreach and goals, capable in insisting the development of artist careers/strategic brand development, International company representation through their strategies in understanding the US market. She has remained as of one of the tastemakers and leaders of the Music Indie/electronic PR world for nearly two decades, and has established close relationships with her database of contacts through out the US and the world.
SiouxZ has always prided herself on breaking new artists in media and crossing underground acts into the mainstream while working heavily with international artists as well as breaking new bands from their home turf. Portishead, The Verve, Gnarls Barkley Snow Patrol, The Prodigy, NIN , Marilyn Manson, Biffy Clyro, Klaxons, Calvin Harris, Gang Of Four, Goldfrapp, Enter Shikari, and the list goes on.
David Kim, General Manager
From the moment he saw Tiesto performing at Hammerstein Ballroom in 2009, David was mesmerized by the art of djing and electronic music production. He became determined to pursue a career in music and since then, he has worn a number of hats in the industry, interning for Sire Records legend Seymour Stein, working at Creative Artists Agency, and playing a vital role in the launch of a ground-breaking new music streaming platform, Thefuture.fm. As he eventually realized that becoming a superstar DJ wasn’t his destiny, David took his talents to blogging, became a contributor for Elektro, and joined the ad sales team at San Francisco-based music platform LessThan3.
Having joined the Magnum PR team in January of 2016, David oversees campaigns for Magnum clients like Axwell, Ingrosso, PRMD Music, Disco Donnie Presents, Emancipator – Loci Records and more. He has spent the past few years working the PR for artists and labels across multiple genres like CR2 Records, Jason Ross, Motez, Boombox Cartel, Illenium, Matt Nash, Vaski and more. He doesn’t have a favorite genre of music and firmly believes that as long as a song is quality, it deserves to be heard. Two of his many goals are to help others succeed and to live forever… so far, so good!
Sara Natkins, PR Assistant
A dancer since the age of 3, Sara naturally gravitated towards a career in the arts and began forging her path in the music industry. Before landing her current job at Magnum, her passion for music started in high school where her uncanny knack for finding and sharing music earned her the title of “the music go-to” amongst her friends. Her exceptional ear for eclectic tunes made her an invaluable writer at online music publications like Fist In The Air, Your EDM, and The Music Ninja. Along with writing, Sara also honed her skills in the business side of the industry, working at KNCTRNL Artist Management and Foundations Music, both of which provided her with hands-on experience in areas such as A&R, management, and PR.
Upon graduation from Rutgers University, Sara ventured to LA to intern for Listen Up!, where she was given the opportunity to work on artist campaigns for Musical Freedom, Borgore, MK, Will Clarke & more. Realizing that her heart truly belonged to the east coast, she made the decision to move back to New York City where she met David Kim who welcomed her into the Magnum family.