Since its launch in August of last year with the release of DJ Shadow’s own ’Liquid Amber’ EP, this imprint has built up a reputation for high quality vinyl/digital releases at the forefront of the beat scene. Despite having the credibility to work with major names in the music scene, Shadow is focused on supporting the underground, as he has been throughout his career, and consistently works with under-rated and highly unorthodox musicians, bringing attention to experimental music that might otherwise fly under the radar. Among them are avant garde masterminds such as Bleep Bloop, Ruckazoid, Mophono and G Jones, whom Shadow paired up with on the DL to form the mysterious Nite School Klik moniker.  Even the label’s artwork attests to Shadow’s desire to thrust budding talented artists into the spotlight. All created by Meegan Barnes, the beautiful drawings are meticulously done by hand.
Most recently, the label has launched a series called Digital Dubplates, where they release free one-off singles from up-and-comers in the scene. The first two of these came from Wisconsin’s Noer The Boy, whose track “Soda Pop” is made up of oddball samples of soda cans, and the second, a dark hip hop number called “Vomar”, came from Dutch duo Know V.A., whose single marked the label’s first international signing.